Brief TOT.Marketing

CLIENT BRIEF TOT.MARKETING

Customer questionnaire form to obtain the necessary information to obtain a comprehensive and extensive block of analytical data and conduct a successful diagnosis of your activity / business. Take your time when filling it out, indicate small details with color and accurate indicators

Your name:

Contact phone number:

Send a link to a messenger for communication that is convenient for you:

Name of your company / project:

What does your company or project do?

How long have you been in the market?

Give links to website, social media and other sources where your company/activities can be found:

What is the immediate goal of your project right now? What result do you want to see?

Where do you get your main customers? What channels do you use and how well do they work?

What promotion tools were used? What results did you get?

You can give us accesses to examine the results of the advertising campaign yourself.

What do you think has worked most effectively?

For example, show the ads that worked the best.

What are your expectations for interaction? What is important to you about the professionals you want to work with?

List the main products/services you have:

What problems/challenges do they solve?

Who will use them and in what situations?

Imagine that I am your customer. Describe 7 situations when I would need your product and how it would solve my problem.

How much does your product/service cost? How expensive is it for the customer?

Does your product have any analogs?

Can customers solve the problem without your product? If yes, in what way:

How does your product differ from its analogs? List your advantages and disadvantages:

What product or product line is purchased most often?

Describe the ideal outcome for your client: was / became:

What is your product most often praised for? Can you provide a link to the reviews?

What is your product most often criticized for? You can give a link to the reviews:

Describe the portrait, qualities and current situation of your ideal client (IR):

The IR is the one that is easiest to sell to, easiest to work with and quickest to give them results (possibly multiple segments).

What do customers already know about your company and products?

What are the most common questions people ask when buying? What is unclear to them?

Name the 3-5 most popular customer objections to buying (fears, misconceptions, and other misunderstandings):

What are a few groups into which your audience can be categorized? (how many audience portraits are there)

Showcase your competitors and colleagues. Give links to websites, communities and social media profiles:

What are their advantages and strengths?

What are their weaknesses and disadvantages?

How are your products different?

How are competitors promoting themselves? Show examples of successful advertising, as well as your other observations):

Show your case studies, success stories, media publications, interviews and best product reviews (if any):

Does the company have communication standards: redpolicy, brand voice and so on?

Where can information about you be found? Which staff members can be interviewed?

Go back!